Search Engine Optimization or SEO is a term widely used today. It's used by web designers, marketing companies, search engines, and eCommerce bloggers. For the past few years, and as far as we can see the future, search engines would be the most widely used internet tool to find the topics relevant to their particular search.
Product catalogue where all products have their own detailed page with all information and images. Shopping cart where people can add their products which they want to buy at the same time. Product search facility if users want to search what they are looking for. Check-out gateway which includes delivery details and other product information which is selected by the user. Back-end admin to monitor all transactions and user information.
Server storage can be an important consideration for websites that will upload large files, multimedia and other data. Sites that allow users to store information will also want to make storage a major priority.
There was a time when web designers relied on using cool effects and graphics to make a site appear attractive to the viewers. But with the abundance of sites on the web this has become pass. Almost everyday lots of new sites are getting added to the web. This has made things tough for both the viewers and site owners. The risk of a site getting lost in the labyrinth of other sites has become prominent. That is why the web or website content designers and developers are relying on a technique called Search Engine Optimization.
You also need to look at the purchase process the shopping cart service offers. Potential customers abandoning the purchase because they weren't shown the shipping costs before they were required to give their credit card information, for example, can be devastating to sales. The simpler, clearer and shorter the process from cart to sale, the better. At no point should the potential ciustomer feel that there is a surprise ahead.
You can even make money by directing customers to the manufacturer's site. This form of marketing which is known as affiliate marketing is especially popular on the web. It is a "no-risk" and no cost partnership and helps you make much needed dollars that you can then use to make your e-business grow.
This requires better access to the database, enhanced customer relationship management strategies and quick decision making power. An IT company can help you in this regard by providing you customized applications, which will be tailor-made according to the demands of your business. There are many off-the-shelf applications available in the market. Those applications are applicable, only if, you are starting up your process or in the initial stages. After a while, the processes become complex and need customized support for accomplishing the tasks. All of this can be made possible with the help of customized software development services.
A very new eBay copy (it's only been ariound since 2007) based in the US. Even though it's traffic isn't huge the site owner is relatively proud of its record so far (well you'd think so she's put up a stats page) they sell everything, have auctions and fixed-price sales and charge 2% of the value of the item on final sale and five cents US for basic listings.
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